(Christmas 2017 – Browns Bridge Church, a part of North Point Ministries)
We are a mere four weeks from the big day. Christmas is coming! It’s easy for those of us in ministry to get caught up in the details of programming and the management of the masses. We focus on stocking needed supplies and meeting volunteer ratios. While those are necessary measures, it’s imperative we not lose sight of the importance of guest experience. Here are 5 ideas to help you connect and make a greater impact this holiday season.
- Decorate. Decorate. Decorate.
Your environment should reflect the festive nature of the season. Families want to reminisce, anticipate, and celebrate. Create an atmosphere where those things are possible.
- Create a festive family photo spot.
While we design programming and lesson plans that tell kids about the real reason for the season, the birth of Jesus, it’s good to remember that moms and dads are in the business of making memories. Find ways to connect your ministry with those special moments.
- Consider giving kids an ornament or symbolic gift.
Every year in eKidz at Elevation, kids receive an ornament to add to their tree. The ornament is dated and themed with the current series. Over the years, families display their collection and recall their experiences with your ministry.
- Cookies and milk for everyone!
Excellence is in the details. If you want to make a lasting impression on the families you serve, you’ll need to exceed expectations in order to capture their attention. Consider offering hot chocolate or cookies and milk in the foyer. Are long lines stretching outside? Rent patio heaters and distribute hand warmers to those standing in the cold. Walk through every aspect of your guest experience and find ways to leave your visitors astounded.
- Offer opportunities for generosity.
Service and generosity are as fulfilling for the giver as the receiver. If you want families to form a lasting connection with your ministry offer them a way to make an impact. Allow those you serve to experience the satisfaction that comes when they act as the hands and feet of Jesus.
In a multisite model, each campus should reflect the culture and customs of its community. Are you located in rural USA? If so, maybe a rustic theme is your best option. Are you positioned in a downtown metropolis? Then a polished sparkly celebration is the way to go. With most systems, I am all for uniformity. In this instance, unity of strategy far outweighs the need for convention. Hearts soften during the holidays. During the Christmas season, people far from God often find themselves in a place of consideration and reflection. When we understand this, we can take steps to help us better connect with those we’re ministering to.
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I hope you’ll come back every Monday throughout the month of December as we discuss and unpack ministry systems and strategy this holiday season.